Center for Persona Research and -Application

”People relate to other people, not to simplified types or segments.”

Center for Persona Research and –Application is an independent research and consultancy center at the IT-University, Copenhagen. The aim of the center is to help companies, to generate research, and to provide new research-based insights to companies.

The video follows the process of creating personas for Technical University of Denmark – kemibrug.dk and gives a general insight to our work.