Artificial-intelligence-driven technologies are rapidly changing the world. Business automation, customer management systems, and language models are revolutionising everything from organisation and marketing to product development and sales forecasting. But AI is a massive field of technology often veiled by impenetrable jargon and confusing media hype. What exactly is AI? What do I need to know to use AI? And most importantly, how can I apply AI in my organisation or business?
This course is tailored specifically to employees and decision makers looking to gain a fundamental understanding of AI in their work. Through relevant case studies of successful implementation of AI technologies in fintech, retail, and health care, course participants will gain a conceptual vocabulary and the ability to identify work processes where various types of AI can be applied. The participants will be able to find relevant products on the market that can optimize their processes, communicate their needs, and understand limitations of technology. Furthermore, the participants will conceptualize ideas and communicate to their development team when talking about AI strategy.
During the course we will dive into examples like Gucci using Computer vision to engage with its customers and Autodesk using AI to design new products. The course will trigger your imagination on how to use AI and teach you how to create value for your organisation or business by applying AI-thinking.
The course is divided into two days. On day one, course participants will be introduced to fundamental concepts of AI like deep learning, clustering, and optimization, which can cut costs and ensure greater efficiency in areas ranging from customer service and marketing to data management and product testing. On day two, course participants will learn to recognise when and where AI driven technologies can be applied in a business or an organisation and to identify common pitfalls and risks associated with AI implementation.